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Source Tags

September 18, 2021 By Amazowl Team

Build & utilize a winning Amazon Brand Store Store Business Insights Source Tags

Amazon Store

Transcription

With stores. We have the ability to add source tags, which are a URL parameter that you can add to any individual store page URL. When using it as a landing page for your advertising and marketing activities, whenever a customer visits your store, using a URL that contains a specific tag, Amazon will automatically detect the tag on the URL.

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And track it through the insights tool. Ultimately, this gives you a greater granularity of metrics by specific sources. The good thing is that there are no limits to how many tags that you can create and they will never expire. As long as stores insights identifies a tag and the URL used by the visitor metrics will be collected towards that tag.

One thing to note is that if a tag doesn’t meet a minimum number of visits and the time range viewed, it will not be broken down in insights to create a source tag. It is best to use a store insights tool at the top, right corner of all insights pages is a create source tag. She was the destination page you would like to create a tag for, and then write in tag name that will be attached to your pages URL when done, just click copy link.

And that’s it. The URL at the source tag is now in your clipboard.

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