Cheat Sheet

Amazon Core Content

A Summary to the Technical Side to Images

Cheat Sheet

• Standard Image Requirements
– Images must be high-resolution.
– Images cannot be stretched or distorted.
– Images must have accurate colors.
• 360 spin images
– Only available to selected Vendors on Amazon.
– Must be in a TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format;
– have preferred dimensions of at least 1000×1000 pixels or larger;
– be in CMYK or sRGB color mode; and,
– have file names that consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif).
• Main Image Requirements
– The Background for the main image must be pure white (RGB 255,255,255).
– The full product must be in frame.
– The main image must not contain additional text, graphics, or inset images.
– The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
– All other products should fill 85% or more of the image frame.
– The image must be of, or pertain to, the product being sold.
– The image must not contain gratuitous or confusing additional objects.
– The image must be the cover art or a professional photograph of the product being sold.
– Drawings or illustrations of the product are not allowed.
– Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
– Pornographic and offensive materials are not allowed.
– TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format.
– Image pixel dimensions of at least 1000 or larger in either height or width preferred.
– sRGB or CMYK color mode.
– File names must consist of the product identifier (Amazon ASIN,13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif).

• Supporting Image Requirements
– Other products or objects are allowed to help demonstrate the use or scale of product.
– TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format.
– Image pixel dimensions of at least 1000 or larger in either height or width preferred.
– sRGB or CMYK color mode.
– The product and props should fill 85% or more of the image frame.
– Cropped or close-up images are allowed.
– Backgrounds and environments are allowed.
– Text and demonstrative graphics are allowed.
– The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
– Pornographic and offensive materials are not allowed.