Product Reviews, Seller Feedback and Customer Questions
Transcription
Most people would argue. Competition is good. It forces individuals to put their absolute best foot forward and perform their best work. Likewise. Competition across products and brands is good as well. It forces you to create a product with a unique selling proposition, unlike any other in the marketplace.
show moreBut what happens when your competition goes rough. How do you spot a competitor that is fighting unfairly? How do you protect your business? First we’ll review steps. Amazon is taking to counter these unfair business practices. Amazon has initiated their brand registry process to protect the trademark or registered brands.
Amazon has built their mega business on the integrity of their review process. So to preserve his authenticity, they will aggressively remove any review that is perceived to be fraudulent, even at the expense of a good and honest review. Amazon’s A9 algorithm is highly sophisticated and technical. In time, it will catch up and figure out a way to stop the bad behavior.
Amazon is a machine based company using artificial intelligence and within seconds it can determine a fraudulent review. Over the time a human will take Amazon works with social media sites to stop in authentic reviews. Amazon’s algorithm only considers verified reviews, reviews from sellers who have made the product purchase on Amazon.
So how can you prevent your competition from hacking your reviews and discrediting your credibility? In this case, the best defense is an offense. Be sure to have a trademark and be brand registered. Brand registry, authenticates and validate your brand on Amazon. And is the first orphans in arming your brand against sellers who are selling counterfeit products, diversify your product, offering differentiate your products with features that are unique only to your brand that are not me too copycats.
And remember to obtain a patent for protection. Explore other e-commerce sites and other channels of distribution, as well as multiple manufacturing markets being vigilant and monitoring your brand listing is key. And if you are subject to a hacker, you should open a case directly. Would vendor central or seller central support and contact them by phone if necessary.
And be armed with either the merchant seller ID or our review link.