Product Reviews, Seller Feedback and Customer Questions
Transcription
Amazon has become a mega retail giant that has caused numerous sellers to flock to their e-commerce marketplace. There is a false perception by many sellers who are both big brands and small one-offs that selling on Amazon will result in immediate sales and huge closed. Although there is an enormous opportunity for this to happen.
show moreIt usually doesn’t happen overnight. There is no magic solution or cookie cutter formula for seller success. The internet is filled with false claims and hopeful promises that desperate sellers turn to, to try and outsmart Amazon’s A9 algorithm and increased seller perception. Brand loyalty and win the sale.
But long-term success on Amazon is not achieved by a scrupulous activities and sellers who turn to ineffective techniques, risk alienating, prospective shoppers, and, or having their accounts suspended. Black hat tactic is a term dubbed for unacceptable practices and those that violate Amazon’s approved techniques and terms of service.
And I large platform like Amazon enticements for black hat, tactics, or Crocs. All over the internet and enticing sellers to turn to unscrupulous activities, to boost their own listing rankings and brand perceptions while devaluing or discrediting their competition. So what are these black hat tactics and what are bad sellers doing?
They incentivize reviews and ask customers to provide positive reviews in exchange for free or discounted products to boost their number of positive reviews and organic rankings. They offer a wide assortment or product at extremely low prices to undercut the competition and increase their own sales and rankings.
They leave negative reviews on competitors’ products, in hopes of devaluing the products. They make false claims by buying product and filed bogus policy violations. They buy products and report them as counterfeit items, filing a to Z. They boost S E O rankings through building backlinks outside Amazon, which indirectly boost Amazon’s rankings.
They hijack detailed page listings, common on the vendor central platform and change the category image. Titles and content to reduce visibility and conversions. They boost their own bestseller rankings through product giveaways and redirecting competitors. PPC. They hire fake buyers to make a product purchase through a main keyword to increase their own conversion rate.
They file. Competitors’ trademarks with the United States patent and trademark office, and then use it against them. And many opportunistic entrepreneurs are seizing this opportunity and selling programs to teach sellers black hat tactic. This means that unfair sellers can actually buy classes and programs to learn how to use black hat tactics to boost their own business and internet search reveals a lot of dishonest tactics for those sellers, willing to pay.
There are seminars accessible to anyone and at a very high price.