Retention Marketing for Food & Beverage CPG & FMCG Brands

Retention marketing focuses on turning one off buyers into loyal, repeat customers through personalized Email, SMS, Loyalty programs, and Subscription strategies. For F&B CPG and FMCG brands, it emphasizes replenishment purchases, building habits around snacks, health supplements, beverages, wine clubs, and more. Given the soaring Customer Acquisition costs (CAC) we have all experienced post-covid in Food & Beverage, maximizing customer lifetime value (LTV) rather than relying solely on new customer acquisition has never been more important.

We leverage Klaviyo as our preferred platform for advanced Email & SMS marketing, including sophisticated segmentation, automated flows (welcome, abandoned cart, post-purchase, replenishment), and behavioral triggers. However we are also quite comfortable implementing F&B retention programs via both Omnisend & Attentive etc. Combined with tools like Recharge and Rivo, we create holistic lifecycle strategies that drive repeat purchases and compounding revenue for food and beverage brands.

Subscriptions transform one- off purchases into predictable, recurring revenue at a cadence that makes sense for your specific food, beverage or health supplement – remember that your customer having “too much product” to hand is one of the main drivers of subscription cancelations. 

F&B subscriptions boost LTV dramatically by encouraging regular replenishment of snacks, drinks, coffee, supplements, or wine club memberships — stabilizing cash flow and reducing dependency on constant & often ballooning acquisition spend.

It goes far beyond simple flows. We build full Email + SMS ecosystems, loyalty programs, win-back campaigns (including via direct mail in both the US & UK), subscription optimization, advanced segmentation (RFM, behavioral), creative campaigns, and data-driven testing — all tailored to the unique replenishment cycles of Food & Beverage products.

Yes. We specialize in CPG and FMCG brands including snacks, soft drinks, beverages, wine/spirits clubs, gourmet foods, health-focused supplements, and other related consumables with high repeat-purchase potential.

We design targeted loyalty rewards for repeat replenishment and win-back campaigns for dormant customers (e.g., lapsed wine club members or snack subscribers). These are very often executed via direct mail while factoring in US and UK specific legalities. The goal is to reactivate your best existing customers, who are often far more profitable than new ones.

Brands typically see significant improvements in repeat purchase rates, email/SMS revenue contribution (often 25-40%+ of total revenue), higher LTV, better subscription retention, and stronger customer loyalty. Results vary by brand maturity, but we focus on measurable, compounding growth.

Absolutely. We excel at optimizing Klaviyo (plus Omnisend and Attentive) on Shopify (and similar platforms), integrating seamlessly with subscription apps like Recharge or Rivo, and building retention systems that scale with DTC food and beverage businesses.

We take a truly holistic, F&B-specific approach focused on the full retention lifecycle — not just tactical flow fixes. Our strategies combine Email, SMS, Loyalty, and Subscriptions powered by Klaviyo and complementary tools to deliver sustainable revenue growth tailored to the unique circumstances of consumable CPG/FMCG brands.

We also execute Retention strategies for your brand on Amazon US and UK, also maximizing your LTV on what is often an F&B brands most crucial customer acquisition channel.