The Amazon Ecosystem and Terminology
Transcription
Amazon demand side platform is on Amazon’s advertising platform and is available as a managed service from Amazon directly or self service through accredited agencies.
show moreBy Amazowl Team
Amazon demand side platform is on Amazon’s advertising platform and is available as a managed service from Amazon directly or self service through accredited agencies.
show moreIt enables advertisers to reach Amazon’s audiences on third party sides and applications through advertisement formats, such as desktop and mobile web display adverts, mobile banner adverts, mobile interstitual adverts, and a video adverts.
A DSP media buy is the only way advertisers can specifically target Amazon shoppers off of Amazon. And DSP is also the only way advertisers can buy advertising space on Amazon’s own websites. DSP campaigns can be effective with building brand and product awareness. However, if a company’s intention is to spend on advertising with a direct impact on sales DSP may not be the most effective use of their money.
It’s more suited to companies who understand the nature of brand advertising and already running display adverts on other platforms.
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