Amazon Marketing Services (AMS) is Amazon's hybrid advertising platform offering direct keyword response, basic display Ads and entry-level demographic targeting.
As an agency who specialize in AMS at both the consulting and software level - we're uniquely positioned to manage your brand's Ad campaigns on this rapidly expanding platform.
We work with ambitious Amazon Vendors & 3P Sellers
What makes us unique as Amazon Consultants?
We are the global Amazon service solution provider for brands.
Truly ambitious brands know that while maximizing a brand's presence & sales on Amazon.com is of paramount importance (and the US will always remain our primary marketplace) Amazon offers an unrivaled distribution platform for brands seeking global presence & sales.
Which Amazon Marketplaces do we support?
While Amazon.com remains our primary marketplace, we provide turnkey services to Amazon Canada, UK, Germany, France, Spain, Italy, Australia and most recently Amazon Japan.
Currently we do NOT support Amazon China, Mexico or India.
Amazon Vendor or Seller?
We are equally comfortable with marketing & operations for both 1P Vendors & 3P Sellers - with a large number of our client brands availing of a hybrid approach in order to maximize their opportunity from both wholesale & direct relationships with Amazon.
How do we work?
Our approach to Amazon Seller consulting is holistic but very much process-driven.
We don't engage in once-off projects or minor engagements as we find that the best results are produced for brands who are taking a long term approach to their Amazon strategy & goals.
How do we produce Amazon Experts?
If you have spent any meaningful time with the Amazon's many & varied platforms you'll have come to conclusion that Amazon's ecosystem is a universe unto itself - therefore developing expertise is never one and done.
As well as developing solid relationships with Amazon's internal teams we are constantly conducting research, staying abreast of the recent platform developments and conducting in-depth internal staff training to ensure that our Amazon expertise remains both sharp and proven.
Why a dedicated Amazon Marketing & Operations Agency?
Focus is key.
In a rapidly evolving ecosystem such as Amazon's, not having either a dedicated team in-house, or a partner agency who has a singular focus on the platform, is rarely a good option.
We are consistently diagnosing & resolving similar issues for many disparate brands - as a result we see our Amazon marketing services as systems to be deployed for each brand, as opposed to a more typical consulting arrangement.
While initially deceptively simple, Amazon advertising is in fact as diverse as the options available to brands in the wider online space.
Both keyword-based and display CPC advertising are available via Amazon Marketing Services and Sponsored Products as well as an extremely powerful though poorly understood programmatic advertising platform (AAP).
While consulting with client brands on their long-term Amazon strategy, determining if a brand's demographics & positioning are suitable for a programmatic ads strategy is a key factor.
Optimal content (including copy, images & video) is a core pillar upon which we build our Amazon marketing & advertising strategies.
We're certainly not fans of the phrase Amazon SEO as it conjures up many unsavory tactics & characters and often encourages the adoption of short-term Amazon strategies.
However unfortunately "SEO for Amazon" is how many understand (and refer to) the concept of optimizing your brand for Amazon and our experts will go to great lengths to encourage your brand (and team) to view this as a holistic process on the platform.Client Services >