Amazon A+ Enhanced Content pages offer Vendors the ability to boost conversion rates by creating useful & engaging enhanced A+ product listings.
As an Amazon Vendor (i.e. you have a Vendor Central account) this gives you incredible content advantages that regular Amazon Sellers (Seller Central) simply do not have access to.
These superior product listings are accessed through the use of the Amazon Vendor A+ modules which offer:
- Advanced text options
- Page formatting
Not only should you be crafting the highest quality content – you need to optimize your A+ enhanced content in order to maximise visibility in Amazon’s search engine results (SERPs).
What are Amazon A+ Page Content Modules?
In mid-2014 Amazon discontinued the ‘templates’ that were available for creating Amazon A+ enhanced content pages.
In their place, Amazon introduced A+ modules.
Think of modules as different page sections with differing display functionality (from advanced text to video). There are twelve (12) available and each A+ enhanced product listing may combine up to five modules.
Amazon Enhanced Brand Content
Based on functionality that was originally found only on the Amazon India platform – Amazon released a stripped-down version of A+ content for third party (3P) Sellers: Enhanced Brand Content.
Once you have access to this functionality, you’ll be brought to the create EBC wizard.
Like to know more?
To talk about your brand’s existing (or potential) approach to optimized Amazon A+ enhanced product listings, simply get in touch below.