Amazon A+ Enhanced Content pages offer Vendors the ability to boost conversion rates by creating useful & engaging enhanced A+ product listings.
As an Amazon Vendor (i.e. you have a Vendor Central account) this gives you incredible content advantages that regular Amazon Sellers (Seller Central) simply do not have access to.
Require A+ Content help? See our A+ content consulting service below.
These superior product listings are accessed through the use of the Amazon Vendor A+ modules which offer:
- Advanced text options
- Page formatting
- Images
- Video
Not only should you be crafting the highest quality content – you need to optimize your A+ enhanced content in order to maximise visibility in Amazon’s search engine results (SERPs).
What are Amazon A+ Page Content Modules?
In mid-2014 Amazon discontinued the ‘templates’ that were available for creating Amazon A+ enhanced content pages.
In their place, Amazon introduced A+ modules.
Think of modules as different page sections with differing display functionality (from advanced text to video). There are twelve (12) available and each A+ enhanced product listing may combine up to five modules.
Amazon Enhanced Brand Content
Based on functionality that was originally found only on the Amazon India platform – Amazon released a stripped-down version of A+ content for third party (3P) Sellers: Enhanced Brand Content.
Once your brand has been enrolled in the Amazon brand registry, your 3P Seller account will have been enabled for Amazon EBC, you’ll see a link under the ‘Advertising’ tab in Seller Central.
Once you have access to this functionality, you’ll be brought to the create EBC wizard.
Amazon A+ Content Service
Our dedicated Amazon content team will synchronize your A+ content with your brand guidelines – while maximizing conversions & keyword optimization.
We support all Amazon marketplace languages (except China).