The Amazon brand registry 2.0 is of paramount importance to brand manufacturers selling via Amazon’s third-party platform or directly via Amazon Retail.
As Amazon (belatedly) increases the assistance it offers brands in terms of brand gating, combating counterfeit items etc, enrolling in the brand registry is a crucial first step in partnering with Amazon to help protect your brand.
Finally, those brands seeking a GTIN exemption must enroll in the registry.
GATE Your brand on Amazon
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