Amazon European Marketplaces Guide

Amazon European Marketplaces consists of eight countries located across the EU, serving more than 500 million people, compared to the 300 million Amazon serves in the US, making Europe the go-to market for US sellers looking to enter new markets.

Selling on the European Amazon marketplace comes with amazing benefits including, access to a larger clientele and to other European marketplaces with one Amazon account.

Although these are great benefits, it will be very important to retain a VAT certificate and EORI number for every country you have physical stock.

This guide serves to provide you with a deeper insight into the potential that each of the European marketplaces holds, starting from the oldest to the newest in chronological order.

Amazon Spain

Launch date: 2011
Language: Spanish
2021 Revenue: US$4,738.2m

Amazon Platforms

Primary Competitors

In the News

News:

  • In 2020, Amazon Spain invested more than 2.5 Billion Euros in an attempt to reach their customers and improve their services, despite the COVID-19 pandemic. In addition to this, the company launched two fulfilment centres and three delivery stations located across Spain. Nearing the end of 2020, Amazon has become the largest job creation vehicle in Spain which has expanded to more than 12,000 people.

Events:

  • Premium Day, 15 July, 2015 – this even was hosted to celebrate Amazon’s 20th birthday with its premium customers which consisted of customer receiving special offerings.
  • Casa Amazon, 21 November to 25, 2018 – this was the first pop-up store in Spain that provided insight to customers regarding specials. The event also included activities for those who attended, including workshops, and an introduction to new products/brands, among other exciting and new things.
  • Prime Day Live, 15 June, 2021 – This was Amazon’s music event which was hosted by some well-known artists.

Controversies:

  • Since 2011, when Amazon Spain was launched, there has been many controversies and criticism the company received by the public regarding some of their actions. In December 2011, only a few months after Amazon Spain launched, they received negative responses from small businesses regarding a once-off deal they listed in aid of promoting its new Price Check application; customers were offered a $5 discount for purchasing the item on Amazon instead. This led to companies like Taap, eBay, and Groupon offering customers a $10 discount to counter the actions of Amazon and ensure their customers continued to purchase with them.
  • Further in July 2014, a lawsuit against Amazon Spain was filed by the Federal Trade Commission for promoting in-app purchases to underage children without their parental consent.
  • In 2019, Amazon banned skin-lightening and racist-related products that could negatively have affected the health of consumers.

Amazon Spain: Warehouse/Fulfilment Locations

  • Avigunda De les Garrigues 6-8, 08820 El Prat de Llobregat, Barcelona, Spain
  • Carrer De La Vernada, 22, 08107 Martorelles, Spain
  • Carrer Ferro, 12, 08755 Castellbisbal, Barcelona, Spain
  • EU Sarl C/O Amazon Spain Fulfilment, S.L, Avenida De Astronomía, 24, 28830 San Fernando De Henares, Madrid, Spain
  • Poligono de Los Vailanes, 28096 Madrid, Spain
  • XPO Logistics, Avenida Río Henares, 16, 19208 Alovera, Guadalajara, Spain
  • Avenida Del Rio Henares, 19208 Alovera, Guadalajara, Spain
  • Kuehne & Nagel Warehouse, Amazon Deliveries, Avenida de las Puntas, 10, 43120 Constantí, Tarragona, Spain

Amazon France

Launch date: 2000
Language: French
2021 Revenue: US$5,666.4m

Amazon Platforms

Primary Competitors

In The News

  • In 2020, COVID-19 and local regulations has led Amazon France to have major setbacks on many levels within the company. Amazon has announced that all operations will be temporarily stopped after a court ruled that Amazon France has failed to provide proper protection to the warehouse workers against the contraction of the coronavirus. The court has further decided that delivered on all food, medical, and hygiene products will be stopped until the issue has been addressed and resolved by Amazon France. These setbacks have further resulted in Amazon France missing its set target for internal package shipments, valued at around 229 million euros, falling way under the target of 416 million euros.

Amazon France: Warehouse/Fulfilment Locations

  • Pôle 45, 1401 Rue du Champ Rouge, 45770 Saran, Loiret, France
  • Building 2, Rue Joseph Garde, ZAC, Les Portes de Provence, 26200 Montelimar, Drôme, France
  • Distripôle Chalon, ZAC du Parc d’Activité du Val de Bourgogne, 2 Tue Amazon Sevrey, 71100 Saône-et-Loire, Burgundy, France
  • Parc logistique de Lauwin-Planque 1, Rue Amazon Douai, 59553 Lauwin-Planque, Norde-Pas-de-Calais, France
  • 7 Rue des Indes Noirs, 80440 Boves, Somme, Hauts-de-france,
  • 91220 Brétigny-sur-Orge, Île-de-France, France
  • 91-135 Rue du Brisson, 38290 Satolas-et-Bonce, Auvergne-Rhône-Alpes, France
  • Avenue Louis Renault, ZAC du Val Bréon, Batiment 3, 77610 Châtres, Île-de-France, France
  • ZAC Moulin, 101 Le Chemin de Poupry, 45410 Artenay, Centre-Val de Loire, France
  • 900 Rue Denis Papin, 77550 Moissy-Cramayel, Île-de-France, France

Amazon Germany

Launch date: 1998
Language: German
2021 Revenue: US$20,594.4m

Amazon Platforms

Primary Competitors

In The News

  • Amazon became one of the most valuable contributors to the German economy, by investing more than €8 billion in the country since their launch in 1998.
  • In 2007, Amazon launched Amazon Prime in Germany which allowed customers to experience convenient shopping through mail orders. This experience has continuously been enhanced over the years to offer customers even more benefits for members including, unlimited access to streaming, over two million songs, and flash deals.
  • Since 2013, Amazon Germany introduced Kindle Direct Publishing, which enabled publishers and authors to publish their own books in a wide range of languages with accessibility to almost all the countries across the world, at no cost via Amazon.
  • In 2018, over 16,000 people were permanently employed at Amazon across 30+ locations in Germany. A further 2,000 jobs were created towards the end of 2018.
  • Since 1998, Amazon Germany has generated the highest turnover since Amazon was launched.

Amazon Germany: Warehouse/Fulfilment Locations

  • Amazon Brieselang GmbH, Havellandstr. 5, 14656 Brieselang, Germany
  • Amazon Logistik AF München GmbH, Am Borsigturm 100, 13507 Berlin, Germany
  • Amazon Koblenz GmbH, Amazonstrasse 1 / Industriepark A61, 56330 Kobern-Gondorf, Germany
  • Amazon Logistik Werne GmbH, Carl-Zeiss-Straße 3, 59368 Werne, Germany
  • Amazon Logistik Dortmund GmbH, Kaltbandstraße 4, 44145 Dortmund, Germany
  • Amazon Fulfillment Germany GmbH, Amazonstrasse 1 / Alte Landstrasse, 47495 Rheinberg, Germany
  • Amazon Logistik Werne GmbH, Wahrbrink 25, 59368 Werne, Germany
  • Amazon Logistik Werne GmbH, Wahrbrink 23, 59368 Werne, Germany
  • Amazon Logistik GmbH, Am Schloss Eichhof 1, 36251 Bad Hersfeld, Germany
  • Amazon Logistik GmbH, Amazonstrasse 1 / Obere Kühnbach, 36251 Bad Hersfeld, Germany
  • Amazon Logistik Winsen GmbH, Borgwardstrasse 10, 21423 Winsen an der Luhe, Germany
  • Amazon Distribution GmbH, Amazonstrasse1, 04347 Leipzig, Germany
  • Amazon Distribution GmbH, Imaging Operations, Friedrichshafner Straße 72a, 04357 Leipzig, Germany
  • Amazon Distribution GmbH, Amazonstrasse1 Zeppelinstrasse 2, 86836 Graben, Germany
  • Amazon Pforzheim GmbH, Amazonstrasse 1 (A8 Exit 44 Pforzheim Nord direction Bretten), 75177 Pforzheim, Germany
  • DHL Logistik-Center Ludwigsau, Im Fuldatal 2, 36251 Ludwigsau OT Mecklar, Germany
  • Kühne + Nagel (AG & Co.) KG Betriebsstätte Rennerod, Industriegebiet Alsberg, 56477 Rennerod, Germany
  • Geodis Logistics Deutschland GmbH Niederlassung Hamburg, Bei der Lehmkuhle 2, 21629 Neu Wulmstorf-Mienenbuettel, Germany
  • Baur Versand GmbH & Co KG, Siegfried-Lapawa-Straße 1, 96242 Sonnefeld, Germany
  • Hermes Fulfilment GmbH Standort Löhne, Schillenbrink 4 – 6, 32584 Löhne, Germany
  • Geodis Malsfeld NS 3PL, Bornwiese 1, 34323 Mansfeld, Germany
  • DHL Solutions GmbH, Barentsstrasse 24, 53881 Euskirchen, Germany

Amazon Netherlands

Launch date: 2014
Language: Dutch
2021 Revenue: US$665.9m

Amazon Platforms

Primary Competitors

In The News

  • In 2016, Amazon officially launched in Netherlands after the launch of their Dutch domain name, although Amazon served the Dutch market for many years before this. This led to the Dutch market generating more than €300 million.
  • In 2018, Amazon started focusing on their Dutch market by including a translation for product pages from German to Dutch. Furthermore, Amazon Netherlands added iDeal as one of their payment options and made Amazon Prime Day available for the entire Netherlands since the start of 2018.

Amazon Netherlands: Warehouse/Fulfilment Locations

  • In 2020, Amazon has made a public announcement stating that they will be expanding their operations into the Netherlands. Since this is all brand new, the location for warehouses and fulfilment locations hasn’t been established yet, although it is believed that these will be located in Schiphol Logistics Park, known as one of the business parks in Rozenburg, Netherlands. Until Amazon Netherlands has established this location, customers are advised to use their nearest warehouses/fulfilment centres in France and Germany.

Below is a list of the warehouse/fulfilment locations in France and Germany:

France

  • Pôle 45, 1401 Rue du Champ Rouge, 45770 Saran, Loiret, France
  • Building 2, Rue Joseph Garde, ZAC, Les Portes de Provence, 26200 Montelimar, Drôme, France
  • Distripôle Chalon, ZAC du Parc d’Activité du Val de Bourgogne, 2 Tue Amazon Sevrey, 71100 Saône-et-Loire, Burgundy, France
  • Parc logistique de Lauwin-Planque 1, Rue Amazon Douai, 59553 Lauwin-Planque, Norde-Pas-de-Calais, France
  • 7 Rue des Indes Noirs, 80440 Boves, Somme, Hauts-de-france,
  • 91220 Brétigny-sur-Orge, Île-de-France, France
  • 91-135 Rue du Brisson, 38290 Satolas-et-Bonce, Auvergne-Rhône-Alpes, France
  • Avenue Louis Renault, ZAC du Val Bréon, Batiment 3, 77610 Châtres, Île-de-France, France
  • ZAC Moulin, 101 Le Chemin de Poupry, 45410 Artenay, Centre-Val de Loire, France
  • 900 Rue Denis Papin, 77550 Moissy-Cramayel, Île-de-France, France

Germany

  • Amazon Brieselang GmbH, Havellandstr. 5, 14656 Brieselang, Germany
  • Amazon Logistik AF München GmbH, Am Borsigturm 100, 13507 Berlin, Germany
  • Amazon Koblenz GmbH, Amazonstrasse 1 / Industriepark A61, 56330 Kobern-Gondorf, Germany
  • Amazon Logistik Werne GmbH, Carl-Zeiss-Straße 3, 59368 Werne, Germany
  • Amazon Logistik Dortmund GmbH, Kaltbandstraße 4, 44145 Dortmund, Germany
  • Amazon Fulfillment Germany GmbH, Amazonstrasse 1 / Alte Landstrasse, 47495 Rheinberg, Germany
  • Amazon Logistik Werne GmbH, Wahrbrink 25, 59368 Werne, Germany
  • Amazon Logistik Werne GmbH, Wahrbrink 23, 59368 Werne, Germany
  • Amazon Logistik GmbH, Am Schloss Eichhof 1, 36251 Bad Hersfeld, Germany
  • Amazon Logistik GmbH, Amazonstrasse 1 / Obere Kühnbach, 36251 Bad Hersfeld, Germany
  • Amazon Logistik Winsen GmbH, Borgwardstrasse 10, 21423 Winsen an der Luhe, Germany
  • Amazon Distribution GmbH, Amazonstrasse1, 04347 Leipzig, Germany
  • Amazon Distribution GmbH, Imaging Operations, Friedrichshafner Straße 72a, 04357 Leipzig, Germany
  • Amazon Distribution GmbH, Amazonstrasse1 Zeppelinstrasse 2, 86836 Graben, Germany
  • Amazon Pforzheim GmbH, Amazonstrasse 1 (A8 Exit 44 Pforzheim Nord direction Bretten), 75177 Pforzheim, Germany
  • DHL Logistik-Center Ludwigsau, Im Fuldatal 2, 36251 Ludwigsau OT Mecklar, Germany
  • Kühne + Nagel (AG & Co.) KG Betriebsstätte Rennerod, Industriegebiet Alsberg, 56477 Rennerod, Germany
  • Geodis Logistics Deutschland GmbH Niederlassung Hamburg, Bei der Lehmkuhle 2, 21629 Neu Wulmstorf-Mienenbuettel, Germany
  • Baur Versand GmbH & Co KG, Siegfried-Lapawa-Straße 1, 96242 Sonnefeld, Germany
  • Hermes Fulfilment GmbH Standort Löhne, Schillenbrink 4 – 6, 32584 Löhne, Germany
  • Geodis Malsfeld NS 3PL, Bornwiese 1, 34323 Mansfeld, Germany
  • DHL Solutions GmbH, Barentsstrasse 24, 53881 Euskirchen, Germany

Amazon Italy

Launch date: 2010
Language: Italian
2021 Revenue: US$5,408.3m

Amazon Platforms

Primary Competitors

In The News

  • In 2021, Italy made major headlines all over Amazon news. It is believed that Italy fined Amazon around $1.3 billion as a result of abusing its dominant market position by pushing third-party sellers to make use of Fulfilment by Amazon (FBA)’s logistic services. Autorità Garante della Concorrenza e del Mercato (AGCM), the Italian authority, states that third-party sellers don’t get the same treatment when using their logistics services or the FBA. However, Amazon strongly disagrees with this decision and would appeal to resolve the unjust matter.

Amazon Italy: Warehouse/Fulfilment Locations

  • Amazon Italia Logistica S.R.L., Via della Meccanica, 4, 02032 Passo Corese, Italy
  • Amazon Italia Logistica S.R.L., Via Rita Levi Montalcini, 2, 13100 Vercelli, Italy
  • Amazon EU Sarl c/o Amazon Italia Logistica Srl, Strada Dogana Po 2U, 29015 Castel San Giovanni, Italy
  • Amazon XITC – Geodis Logistics SpA, Via Aldo Moro, 4, 20080 Francolino di Carpiano (MI), Italy
  • Amazon XITD – Geodis Logistics, Viale Maestri del Lavoro 990, 45031 Arquà Polesine, Italy

Amazon Sweden

Launch date: 2020
Language: Swedish
2021 Revenue: US$96.1m

Amazon Platforms

Primary Competitors

In The News

  • Since Amazon Sweden’s launch in 2020, Amazon has invested billions into technical services and infrastructure in aid of assisting small and medium businesses expand their clientele across Sweden. As a result of Amazon’s investment in this venture, they have expanded to 1.7 million small and medium businesses across the globe and over 200,000 business owners who exceeded sales on Amazon by $100,000 in the year 2019.

Amazon Sweden: Warehouse/Fulfilment Locations

  • Since the launch of Amazon Sweden in 2020, warehouse and fulfilment centres haven’t yet been established, which will most likely be established in the near future.

Amazon Poland

Launch date: 2021
Language: Polish
2021 Revenue: US$15,157m

Amazon Platforms

Primary Competitors

In The News

  • Since the launch of Amazon in Poland in 2021, customers have access to over 100 million products on Amazon at the lowest and most affordable prices with fast and reliable delivery. Another benefit customers can enjoy is receiving free delivery for orders over 100 PLN across all departments, including Toys and Baby, Books, Electronics, Tools, Sports, Home Improvement, Outdoor, and many more.

Amazon Poland: Warehouse/Fulfilment Locations

  • Amazon Fulfilment Poland sp. z o.o., Inwestycyjna 19, 41-208 Sosnowiec, Poland
  • Amazon Fulfilment, ul. Bojkowska 80, 44-141 Gliwice, Poland
  • Amazon Fulfilment Poland, Poznańska 1d, 62-080 Sady, Poland
  • Amazon Fulfilment Poland sp. z o.o., Kołbaskowo 156, 72-001 Kołbaskowo, Poland
  • Amazon Fulfilment, Czekoladowa 1, 55-040 Bielany Wrocławskie, Poland
  • Amazon Fulfilment, Logistyczna 6, 55-040 Bielany Wrocławskie, Poland
  • Amazon Fulfilment, Czekoladowa 1, 55-040 Bielany Wrocławskie, Poland

Amazon United Kingdom

Launch date: 1998
Language: English (UK English)
2021 Revenue: US$19,801.3m

Amazon Platforms

Primary Competitors

In The News

  • In 2021, Amazon UK teamed up with Barclays to allow customers to have access to monthly payments in the UK. They also ran a campaign for donating a toy to kids in need during the Christmas time. Another amazing milestone for Amazon during 2021 was that their customers across the globe accelerated sales through Cyber Monday sales on Amazon and broke the record on Black Friday.

Amazon United Kingdom: Warehouse/Fulfilment Locations

  • Amazon Rugeley – Goods in, Towers Business Park, Power Station Road, WS15 1NZ Rugeley, Staffordshire, UK
  • Amazon Coalville, Robson Way, LE67 1GQ Ellistown, Coalville, UK
  • Amazon UK Services Ltd, Royal Oak Way North, NN118QL Daventry, Northamptonshire, UK
  • Amazon Swansea – Goods In, Fford Amazon, SA1 8QX, Crymlyn Burrows, Swansea, UK
  • Amazon Dunfermline – Goods In, Amazon Way, KY11 8XT, Dunfermline, UK
  • Amazon Peterborough – Goods In, Phase Two, Kingston Park, Flaxley Road, PE2 9EN Peterborough, UK
  • Amazon Gourock – Goods In, 2 Cloch Road, Faulds Park, PA19 1BQ Gourock, Inverclyde, UK
  • Amazon Doncaster – Goods In, Unit 1, Balby Carr Bank, DN4 5JS Balby, Doncaster, UK
  • Amazon, Unit 1, Iport Avenue, DN11 0BG New Rossington, Doncaster, UK
  • Amazon Doncaster – Goods In, Unit 3, Water Vole Way, DN4 5JP Balby, Doncaster, UK
  • Amazon London – Goods In, Unit B – Prologis Park, Twelvetrees Crescent, E3 3JG London, UK
  • Amazon Distribution Depot, Unit 2, London Distribution Park, Windrush Road, RM18 7AN Tilbury, UK
  • Amazon Milton Keynes – Goods In, Marston Gate, Fulfilment Centre, MK43 0ZA Ridgmont, Bedfordshire, UK
  • Amazon Hemel Hempstead – Goods In, Boundary Way, HP2 7LF Hemel Hempstead, Hertfordshire, UK
  • Amazon Dunstable – Goods In, Unit DC1 (Prologis), Boscombe Road, LU5 4FE Dunstable, UK
  • Amazon Manchester, 6 Sunbank Lane, Airport City, M90 5AA Altrincham, Manchester, UK
  • Amazon UK Services Ltd., Omega Plot 7c, Orion Boulevard, WA5 3XA Great Sankey, Warrington, UK
  • DHL Preston Brook (XUKA), Aston Lane North, Whitehouse Industrial Estate, WA7 3BN Runcorn, Cheshire, UK
  • Yusen Logistics UK Vendorflex, Rutherford Drive, Park Farm South, NN8 6AQ Wellingborough, UK
  • XPO Logistics UK, Unit A Daventry Distribution Centre, Royal Oak Way North, NN11 8LR Daventry, UK
  • Kuehne & Nagel, Merlin Park II, Wood Lane, B249QJ Birmingham, UK