Launching a new product on Amazon which is one of the biggest e-commerce marketplaces worldwide is a big deal for most vendors.
Why? For one, data reveals that 89% of shoppers say they prefer to buy products from Amazon than other e-commerce platforms.
It’s no wonder that about 4000 products are sold per minute on the platform.
But the joy and thrill of launching a product on such a huge platform are often short-lived when as a vendor you come face to face with the everyday challenges associated with launching new offers on Amazon.
The excitement gives way to the stress associated with brainstorming on how to make the product sell profitably.
It doesn’t also help that there are more than 2.5 million active sellers in the Amazon marketplace, which makes it a highly competitive ground for new products to thrive in. The vendor launching the product needs to convince both Amazon and the target audience that their product is worth buying before sales trickle in. This can be very slow and hectic.
Thankfully, Amazon has come up with the Amazon Born to Run program which gives newly launched products a boost in the market from the very first day the items are listed on the platform.