Amazon Advertising Platform (AAP) is Amazon’s programmatic advertising solution for brands.
Quite simply, Amazon’s programmatic Ads offering (AAP) is what keeps the execs at Facebook & Google up at night. Imagine the demographic targeting power of Facebook Ads combined with Amazon’s rich purchase-histories and one-click checkout.
AAP is essentially self-service access via a trusted partner account (such as Amazowl) to powerful targeting mechanisms originally reserved for the Amazon Media Group (AMG).
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