Supplier Central is Amazon’s foray into the world of unifying the data and programs currently housed separately in both 1P Vendor Central and 3P Seller Central.
Regardless of whether brands are first party wholesalers (Vendors) with Amazon, or selling direct to consumer as third-party Sellers, the platform promises a unified approach.
For those brands seeking an even greater overview of your multi-channel Amazon business, our hybrid Vendor & Seller software platform offers this capability.