Vendor Central is Amazon’s platform for interacting with brands for whom they have a wholesale business relationship.
Amazon’s vendor central help documentation manages to be both verbose and not overly useful. Therefore an excellent place to start for any new Vendors is the Amazon Vendor Central LinkedIn group.
- Vendor Central vs Vendor Express
- Vendor Central vs Seller Central
- Guide to using Vendor Central
Vendor Central vs Vendor Express
Vendor Express is best thought of Vendor Central Lite.
While the relationship with Amazon remains a wholesale one, the degree to which you as a Vendor (Express) merchant can influence your business presence on Amazon is massively reduced in comparison to standard AVC functionality.
Vendor Central vs Seller Central
Seller Central is Amazon’s platform which allows third-party sellers (3Ps) to both configure and promote their product catalog on Amazon.
Operating as an Amazon third-party Seller is radically different from operating as an Amazon Vendor.
Using Vendor Central
A guide to using Vendor Central.
Register / Login
Vendor Central is accessed via the vendor central login page.
Registration for Vendor Central is strictly via an invitation process initiated by Amazon, during which you will be provided with a registration key / code.
This key must be entered during the online registration process itself.