Asset Requirements: Cheat Sheet
Text Requirements
• Do not include any shipping, pricing, promotional details or discounts, QR barcodes, or personal information such as phone number, address, social media handles / hashtags or email on the A+ page
• No quotes or attributions may be made in A+ content to individuals, customers, or other private figures. A maximum of 4 quotes or endorsements from publications, public figures, celebrities, and brand-named individuals is permitted
• Do not reference or compare products with competitors, regardless of how competitors are mentioned (i.e. specific names, described as “other(s)”, or otherwise). This content is intended to build the brand and provide additional product details, not to discuss competitors
• Specific pricing call outs or quotes comparing the product are only allowed in Comparison Tables, against other products owned by the same brand
• Do not mention time sensitive information such as now / new / latest / yet / on sale now / the latest product / the best yet
• State the date when awards and endorsements were gained, and ensure they are from verified and publically recognized sources (proof, license number, authority, etc.). Do not mention awards received more than 2 years ago
• Do not use foreign language or characters, unless they are part of the brand’s integral content
• Unless the brand name requires all capital letters, do not use words composed of all capitals. Capital letters are only used at the start of sentences and proper nouns
• Focus on the facts and stay away from adjectives such as ‘cool’ or ‘fun’ and don’t make any unqualified claims (for example “best-selling”), or use terms that are difficult to verify (for example “eco-friendly”)
• The word ‘Amazon’ is not allowed in any content (text or image). However, the term ‘Amazon’ can be allowed with regard to Amazon Basic and Amazon Branded products
• Boastful claims such as “#1 rated” “Top-rated” “Best-Selling” are not allowed in any form
• Claims regarding drugs, cosmetics, medical devices, beverages, food, and health products (including natural health products, vitamins, and supplements), as well as any general health claims; require substantiation
• Warranty or Guarantee information is strictly forbidden, except in cases where the product itself is strictly a warranty card