For the sake of example, we’ll be creating a new store in seller central, go to the stores menu in seller central and click create a store. The first thing you’ll be tasked with is to name your brand as plain name and to add your brand logo, your brand display name will be automatically added. So it is best to just leave that alone.show more
For your logo, you must upload an image that has 400 by 400 pixels and either a JPEG or PNG file format. Once you upload your logo, you’ll have the option of displaying your logo in the hero section of your store. What this means is that if you click, yes, your logo will be attached to your navigation bar.
And when clicked, we’ll link to your homepage, if you click now. Your logo won’t show up anywhere on this store itself.