The traffic insights page gives you data specifically on the amount of visitors your store gets and the number of pages viewed per visit. At the top, we get the graph of the number of visitors per day. Below that on the left side, we get data on those source of traffic, which Amazon breaks into three sections.show more
Organic traffic, which is your brand byline, other sources and Amazon sponsored brands. If you’re running Amazon ad campaigns, if you aren’t, this category will not show up on the rate, you get a breakdown of the top pages by views. You can change the filter to one of the many other options to get the exact data you want to track.
Below that you get a daily chart of all the metrics compared side by side, the blue fields notate that the top 10% of any specific metric.