Black Friday and Cyber Monday Strategies
Engaging in any type of sale has its advantages and disadvantages with the latter being most notably that eCommerce platforms will spot the lesser price for an item and then require that low price for that item at all times, this is a risk that retailers take, which is why it is essential when giving a discount for any sales event that the price list is always shown on the product page with aligned through it.
To indicate the sale price advertised is temporary and is not to be considered the actual selling price of the item or the item’s value. But enough of the disadvantages let’s turn our attention to the benefits of an Amazon retailer or vendor selling on black Friday and cyber Monday sales, sales, sales.
Adobe analytics predicted that online shopping in the holiday season, November to December, 2019, would reach $143.7 billion in the US. That’s 14.1% more than in 2018. Not bad since cyber Monday 2018 was the largest online shopping day of all time in the US. Would you not want to get in on this action? Virtually every consumer will be online shopping and the majority of them will be buying from Amazon, from you rather than waiting until the last week before the holidays, people buy their presence early to take advantage of massive discounts in 2018.
Cyber weekend contributed 19% of the entire season’s revenue. Amazon sold more items on cyber Monday, 2018 than any other day in its history. Including prime day 2018. Usually, it’s the other way around.