Fundamentals of Amazon content

1. An introduction to content for Vendors & Sellers
 4 Topics | 1 Quiz
GOAL
Course objectives and opening remarks
Panorama view, the backbone of Amazon Content
Cheat Sheet
Revisions Questions
2.Research before you begin
 7 Topics | 1 Quiz
GOAL
Look at your current listing with a critical eye
Prioritize, gather your best selling points
Mining your reviews and FAQs for patterns
Analyze your competitors
Painting a Story
Cheat Sheet
Revisions questions
3.Case Studies
 7 Topics | 1 Quiz
GOAL
Beauty Example
Looking to Amazon Brands for Trends
Sports and Outdoor Example
Clothing Example
Health & Household Example
Room for Improvement
Revisions Questions
4. Product images from a technical perspective
 12 Topics | 1 Quiz
GOAL
IMAGE TYPES
Standard Images
360 Degree Images
IMAGE REQUIREMENTS
Product Images: minimum number
Main product image: requirements
Supporting product images: requirements
UPDATING IMAGES
Updating Images in Vendor Central
Updating images in Seller Central
Cheat Sheet
REVISIONS QUESTIONS
5.Video that will win shoppers
 8 Topics | 1 Quiz
GOAL
What to include in your video
What not to include in your video, against Amazons guidelines
VIDEO REQUIREMENTS
Format & content requirements
UPDATING VIDEOS
Updating videos via Seller Central
Cheat Sheet
Revisions Questions
6. Product variations, a closer look
 13 Topics | 1 Quiz
GOAL
What are Amazon variations?
Fundamentals of a variation relationship
Best practices for creating variations
Poor variations and how to avoid them
Advantages of variations – do variation listings increase sales?
How to maximize the impact of color swatches
Variation themes
SELLER CENTRAL
How do I create variations for my product listing?
VENDOR CENTRAL
How do I create variations for my product listing
Cheat Sheet
REVISIONS QUESTIONS
7. Style guides
 4 Topics | 1 Quiz
GOAL
Intro to style guides
Generating style guides via SC
Cheat Sheet: Style guides
REVISIONS QUESTIONS
8. Industry techniques that will give you the edge over competitors
 8 Topics | 1 Quiz
GOAL
Lifestyle imagery, closing the imagination gap
Image call-outs, telling a story
Charts, the nitty gritty
Perspective, showing scale
Video
Win the search battle with persuasive images
Cheat Sheet
REVISIONS QUESTIONS
9. Course Assessment Exam
 1 Topic | 1 Quiz
GOAL
Amazon Core Content Exam
Previous Topic
Next Topic

What not to include in your video, against Amazons guidelines

Fundamentals of Amazon content 5.Video that will win shoppers What not to include in your video, against Amazons guidelines
Previous Topic
Back to Lesson
Next Topic