Optimizing Amazon Vendor Agreements and Pricing
All lightning deals should comply with the following guidelines, which may vary during peak sales periods or specific deals, events such as prime day, they must be submitted four weeks in advance of the selected start date. There may only include one product per lightning deal. One product includes different style, size, and color variations offered for that product.show more
For a single product campaigns may not overlap. For example, you cannot run a lightning deal and a price discount on the same product at the same time and no back to back campaigns on the same product within seven days of one another. products should have a three plus star average customer review rating.
Have an active retail offer to run a campaign on a product. Amazon must currently be able to buy this product from you and customers must currently be able to buy this product from Amazon on the website. Products should meet a projected customer demand threshold deals expected to generate less than the threshold will be sent back to you to modify.
Although there may not be any action that you can take. You can consider running your promotion as a price discount, which does not require a minimum projected customer. Products should be appropriate for all customers. Amazon’s decision regarding the appropriateness of a product cannot be appealed. You may remove the product and resubmit the campaign products should feature at least one image that meets Amazon’s image requirements factoring in all of the for mentioned information.
It may best be to consider allocating costs for a lightning deal promotion to a marketing budget. As it can quickly dissolve any product margin you may have.