MOBILE CONSIDERATIONS

Welcome to the Mobile Considerations Course. In this course we will be covering the importance of optimizing your Amazon content to be viewed on mobile devices.

In this module we will be taking a deep dive into the following subjects:

Why Optimize for Mobile?

Understand the importance of taking your listing content on mobile seriously.

Overview of How Listings Render on Desktop vs. Mobile

We will compare a listing on both a desktop and mobile display to showcase the key differences in how listings render.

Amazon Hierarchy

Learn about what decisions Amazon has made regarding the hierarchy of content on the mobile app.

Buy Box

Learn about the Buy Box’s new location on mobile devices and the resulting implications.

After Finishing this Module

You will be able to:

• Explain why you need to optimize your content for mobile;
• Understand the differences between listing content on mobile vs desktop.