Mobile Considerations
Product Titles
Cheat Sheet
•Title Truncation Character Limits
On Amazon’s Mobile search, your titles will truncate if they exceed a certain character limit. As of the end of the 2019 year, Amazon quotes:
Titles on mobile will truncate at 84 characters.
We have seen this number fluctuate by a few characters and so to be safe , we belive the safe number of characters you have on mobile search is 80.