Optimizing Content for Mobile Shopping
Transcription
A+ has been moved slightly to a new location on desktop and mobile. A+ content is situated above the product description. On mobile, this comes before your bullet points and that’s what we need to pay attention to here. On desktop, we are used to seeing bullet points paired with your listing images, which helps bridge some of the imagination gap.
show moreAs we have previously discussed, the bullet points are now below the A+ content and solely viewed on their own. This creates an opportunity to really take your A+ content. Seriously, since Amazon has decided that it is more important than bullet points due to its placement on the mobile app, use your A+ content to say what you can’t with images alone and bullet points alone.