Viewing Coupon Performance and Costs

The spend, which is the sum of the costs related to this coupon to date, that is your discount offered, plus the redemption fees for all coupons redeemed the clips, which is the number of times your coupon has been clipped by unique customers. The redeemed, which is the number of times your coupon has been redeemed against an actual purchase, noting that this state is based on orders you have received, but may not yet have process.

And the sales, which is the revenue you generated through this coupon, that being the number of units you have shipped, multiplied by your discounted price. Note that this data is based on the orders actually shipped. You can also see this data again, if you click the title link of your coupon to open up the coupon detail page.

We already know that the costs associated with running a coupon are the discount value plus the redemption fee of 60 US cents for each coupon discount redeemed by a customer. A coupon is considered redeemed when a customer purchases a product associated with an active coupon and that customer has attached the applicable coupon to their account.

The redemption fee is due and payable upon shipment of the unit. You are responsible for fully funding all of the coupon discounts you offer, including any associated costs you incur based on your use of coupons. Coupon discounts will be created and administered according to the terms you provide to Amazon by the means they specify.

That is where you create your coupon inline on the Seller Essential platform. Any coupon budget you provide to Amazon is for planning purposes only as mentioned previously, and Amazon calculates your fees and obligations to customers based on your actual promotional activity, you are responsible for the total fees calculated.

If your actual promotional activities exceed your coupon budget, no refunds will be issued. You can also view the deductions from your coupon campaigns by selecting payments from the dropdown menu of the reports tab on the top menu of Seller Central. Select the statement view tab at the top of the page, and click the subtotal value for the order section of the statement.

On the next page being the transaction view tab, you can view additional details such as the title of your coupon offer and quantity per ASIN sold on the offer by clicking on the amount in the total column alongside the Amazon fees alongside the transaction line. The fee will be deducted from your account prior to Amazon making the next payment to you.