Customer Reviews Report

The table includes the following data. The number of reviews that the product has on the last day of the selected timeframe, the number of reviews that the product had from the previous period, the total number of customer reviews posted to date, the average customer rating that the product has on the last day of the selected timeframe, the average customer rating that the product has on the last day of the previous period.

The average customer rating based on customer reviews, posted to date. Number of reviews, posted with a rating of five stars in the selected timeframe. Number of reviews, posted with a rating of four stars in the selected timeframe. Number of reviews, posted with a rating of three stars in the selected timeframe.

Number of reviews posted with a rating of two stars in the selected timeframe and number of reviews posted with a rating of one star in the selected timeframe. This is a great report to track your reviews per ASIN, and can help you identify which of your products are not doing well so that you can launch an investigation into further detail per review to see whether it is due to the product itself.

The packaging or the content and images used on the product page. This is a most useful report for your marketing department.