Below are a few steps to help you get started with Walmart Advertising
1.Become a Walmart Seller
You can only use Walmart ads if you are an approved Walmart marketplace seller, so the first thing you need to do is apply to be a seller by visiting Walmart.com.
Basic information like your name, email address, website, company name, and business information will be required. You will also be required to provide information on your experience in e-commerce, your product assortment information, and operations information.
After the application has been submitted, you will have to wait for the Walmart team to review and approve it. Applications can be rejected but Walmart hasn’t come out to clearly state major requirements that sellers need to meet to get approved.
Just ensure that your application contains all the necessary information and also ensure that they align with Walmart’s values.
If your application is approved, a Retailer Agreement will be sent to you. Once you sign the agreement, you can begin selling as an approved seller.
2. Create a Product Catalog
The next thing you should do once you have registered as a seller is to create a product catalog. Important information like product details, pricing, product image, inventory, reviews, and promotions will be needed when creating a catalog in Walmart Seller Central.
It is important to note that certain products are restricted or outrightly prohibited in the Walmart marketplace. Products like drugs, alcohol, collectibles, currency, medical devices, artifacts, animals, and used products are prohibited.
When getting started on Walmart, it’s best practice to start with products that are already popular and have high demand and positive reviews, this will increase the efficiency of your ad campaigns and also increase sales.
3. Apply to Use Walmart Advertising
Once you have uploaded your product using the Walmart API, an excel spreadsheet, or a Walmart Channel partner, the next thing you should do is to apply to use Walmart Advertising.
This application is different from the application you made to be a seller, the application to advertise will be sent to Walmart Media Group. The following information will be required:
Your company name, product category, contact information, the primary objective of the campaign, the number of SKUs, the desired advertising plan, the target audience, and the estimated monthly budget for the advertising campaign.
If a company meets Walmart’s requirements (which are not stated) the application will be approved.
4. Attend the Walmart Online Webinar
Every seller whose advertising application is approved is mandated to attend a compulsory online training webinar which is hosted weekly by the Walmart Media Group.
The training is hosted every week. The training is aimed at training the sellers on the basics of the Walmart advertising platform like how to create ads on Walmart. The training also includes a question and answer session, where sellers can ask questions related to advertising on the platform and get answers from the Walmart team.
5. Launch your Campaigns
At the end of the online training, you are free to launch your advertising campaigns. Ensure that you have a budget before you get started, this will enable you to get a good return on your investment. With the knowledge of what you learned in the course of the training, you should be able to identify what type of advert will suit your needs per time, this will increase the efficiency of your campaigns.
The journey doesn’t end after you launch the campaign, you will need to monitor the performance of the campaign and make adjustments where necessary.