By now it’s clear that in the previous year eCommerce experienced unprecedented growth. But simply because customers care about shopping in larger numbers now doesn’t exactly mean that every eCommerce program will benefit.
For example, in the same period, customer loyalty dropped in massive proportions because of unforeseen supply shortages. Buyers also want to deal with businesses with clear values and that give purpose beyond their offer’s quality.
There’s more, as a result of the global crisis in 2020 in-store marketing strategies lost their effectiveness temporarily, which means that consumers now have to depend more on the product pages of the top online retail platforms such as Walmart for guidance at all stages of the marketing funnel. From the awareness phase to evaluation to purchase.
So as Walmart’s Marketplace continues to expand and grow due to the numerous factors that we’ve just seen, more and more shoppers will visit the online retailer’s product pages. But this doesn’t just create more opportunity, sellers can expect more competition. A Feedvisor study shows that sellers on other platforms are looking to move to a second marketplace with Walmart being their first choice for expansion.
So how can you stand out as a seller on Walmart in the face of all of this? Enhanced content.
Walmart’s enhanced content offers sellers an edge over their competition by crafting listings that are unique due to additional rich media like banners, extra images, videos, comparison charts, interactive product tours, and much more.