Pulling it All Together

But as we’ve learned here, it’s equally as important to take a look at competitors in the same category. Amazon’s detailed pages are filled with insights. A savvy brand will garner from the competition deciphering what terms other brands are using in their content. Analyzing what questions customers are asking, reviewing the comments that customers are making about their product purchase.

Although tytell page listings are designed for customers. They also provide hidden gems for brands. Brands should use competitors’ insights to evaluate and enhance their own detail page listing setting the product detail page up for success from the start is easy. If the brand uses the steps we discussed.

One critical step is to ensure that your brand is within the right category, check the potential categories and subcategories and select the one that aligns best with the product. Check other brands within the category to see if it still makes sense for your brand to be there. Review the listings within those categories, especially the top sellers.

Top sellers are doing something right to gain that status. Your brand has the opportunity to learn from their success and obtain customer insights directly from customers in the same category. It only stands to make sense that if they are a top seller on Amazon, your brand can be too.