Conversion focused copy-writing

Transcript

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1 How to “Tear Down” Your Current Listing Copy

2 How to Find Messaging Gems in Customer Reviews

3 Unearthing Key Content from Customer Questions & Answers

4 Gain New Customers & Increase Profits by Utilizing Your Unique Selling Proposition (USP)

5 How to Structure your Messaging to Keep your Audience

6 Land the Sale through Image and Video Messaging

7 How to Use Competitors to Gain Insight into Your Customer

8 Complying with Amazon’s Guidelines

9 Course Assessment Exam

Course Description

Learn all the time-tested secrets to writing listings that rank high & boost sales while staying out of trouble with Amazon.

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Transcripts

Cheat Sheets

Course Content

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How to “Tear Down” Your Current Listing Copy 10 Topics | 1 Quiz

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Lesson Content

0% Complete 0/10 Steps

GOALS

Why is a Tear Down Critical?

Evaluate the Title

Analyze the Bullet Points

BELOW THE FOLD

Is the Description Good Enough?

Enhanced Content and Messaging

Responses to Question & Answer

All about the Reviews

Cheat sheet

Questions

How to Find Messaging Gems in Customer Reviews 13 Topics | 1 Quiz

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Lesson Content

0% Complete 0/13 Steps

GOALS

Anatomy of the Review

Filter Options and Why they’re Important

Knowledge is Power, what your Customer is Saying about you

ANALYZE WHAT MATTERS

How to use Highly Rated Customer Opinion from TOP REVIEWS in converting listing copy

Analyze Positive Reviews

Analyze Critical Reviews

APPLYING THE RESEARCH

Adapt your Copy to Promote Positive Reviews

Apply Customer Energy and Enthusiasm to your Copy

Remove Shopper Doubt

Cheat Sheet

Questions

Unearthing Key Content from Customer Questions & Answers 9 Topics | 1 Quiz

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Lesson Content

0% Complete 0/9 Steps

GOALS

Connecting with Customer Questions & Answers

What’s Causing the Confusion

Digging up, Why Shoppers like your Product

TURNING A NEGATIVE POSITIVE

Apply Customer Feedback, a Real Example 1

Bring your Expertise to the Void

Create Clarity in a Storm of Confusion

Cheat sheet

Questions

Gain New Customers & Increase Profits by Utilizing Your Unique Selling Proposition (USP) 11 Topics | 1 Quiz

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Lesson Content

0% Complete 0/11 Steps

GOALS

Put yourself in your Customer’s Shoes

What Motivates your Customers’ Behaviour and Buying Decisions

RESEARCH: DISCOVER HIDDEN MARKETING ASSETS

Analyze Competitor Ads on Amazon

Scrutinize your Reviews to Unearth USPs

Turn Data into Valuable Messaging

How to Broadcast your USP

Brands with Great USP on Amazon

Overused USPs on Amazon

Cheat sheet

Questions

How to Structure your Messaging to Keep your Audience 8 Topics | 1 Quiz

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Lesson Content

0% Complete 0/8 Steps

GOALS

Crafting a Title that Catches Browsers Attention

Copywriting Pitfalls and Common Mistakes to Avoid

GET YOUR FRAMEWORK RIGHT

Bring your Brands Message Architecture to Amazon

Understanding your Customer

Heart over Head, Emotion Driven Conversions

Cheat sheet

Questions

Land the Sale through Image and Video Messaging 8 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/8 Steps

GOALS

Creating Killer Callouts in the Listing Images

Technical Detail Messaging

Brands with Converting Image Messaging

Reveal the Existence of Variations

VIDEO MESSAGING

How to Create Killer Key Messages for Video

Cheat sheet

Questions

How to Use Competitors to Gain Insight into Your Customer 10 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/10 Steps

GOALS

Review of Listing Categories

Analyze Best Sellers

DIRECT COMPETITION

Evaluate your Competitors Listings

Review their Q & A’s

Audit their Reviews

Action, Turn Research into Results

Pulling it All Together

Cheat sheet

Questions

Complying with Amazon’s Guidelines 6 Topics | 1 Quiz

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Lesson Content

0% Complete 0/6 Steps

Course Assessment Exam 1 Topic | 1 Quiz

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Lesson Content

0% Complete 0/1 Steps

GOALS

Exam

Conversion focused copy-writing

Transcript

1

How to “Tear Down” Your Current Listing Copy

2

How to Find Messaging Gems in Customer Reviews

3

Unearthing Key Content from Customer Questions & Answers

4

Gain New Customers & Increase Profits by Utilizing Your Unique Selling Proposition (USP)

5

How to Structure your Messaging to Keep your Audience

6

Land the Sale through Image and Video Messaging

7

How to Use Competitors to Gain Insight into Your Customer

8

Complying with Amazon’s Guidelines

9

Course Assessment Exam

Course Description

Transcripts

Cheat Sheets

Course Content

Ready to go Global on Amazon?

Get In Touch

The form was sent successfully.
We will get back to you shortly.

Conversion focused copy-writing

Transcript

Course Description

Course Content

Ready to go Global on Amazon?

Grow your Amazon team fast!

The form was sent successfully. We will get back to you shortly.

The form was sent successfully.
We will get back to you shortly.