Monitoring & enforcing your MAP (Minimum Advertised Price) Policy on Amazon is a time-consuming & daunting task even for those brand manufacturers with considerable resources.
We use a combination of our in-house monitoring software platform and our enforcement team’s Amazon expertise to ensure that your brand’s MAP pricing is respected & enforced.
MAP Monitoring
- We monitor all advertised prices on Amazon every 15 minutes 24/7/365
- Complete tracking of Amazon Retail (1P) and all authorized/unauthorized 3P Sellers
- MAP is monitored via Amazowl’s Amazon Vendor SEO, Advertising & Content software platform.
MAP Enforcement
- Detecting MAP violations is a pointless activity unless backed by an effective enforcement process
- Our dedicated team handles all communication with violators and deals directly with Amazon‘s legal departments
Like to know more?
To discuss our Amazon Minimum Advertised Price (MAP) monitoring platform, please get in touch below.
What is MAP?
MAP stands for Minimum Advertised Price. It is minimum price at which a given product can be advertised for sale. An important distinction is that the MAP price does not for example affect an eventual in-store sales price.
Can MAP values be specified on Amazon 3P Listings?
Yes. Amazon’s third-party (3P) marketplace system allows an MSRP price to be configured via the back-end admin system – Seller Central.
This results in the message “add to cart to see price” when a third-party seller has specified a sale price below MSRP/MAP.
Will Amazon Retail (1P) respect MAP Policy?
Certain manufacturers will have negotiated Amazon contracts which include MAP Policy provisions. However, the small print will usually provide wriggle room to cover the situation when another Marketplace or large e-commerce site is clearly violating the MAP price.
Like to know more?
To discuss preventing MAP violations via gating your brand on Amazon, please get in touch below.