The Amazowl software platform protects your brand’s MAP policy & trademarked content.
In-depth MAP Monitoring
Our Amazon MAP monitoring provides unrivaled insight such as inventory QUANTITY and LOCATION.
Detect when competitor brands are abusing your trademark(s) via standard content and hidden search terms.
We analyze content quality the way that Amazon does, and constantly monitor your listings for unauthorized modifications.
Track buybox winners, all authorized/unauthorized 3P Sellers & buybox prices for your inventory on Amazon globally.
ASIN / Product Duplication
Undetected ASIN Duplication on Amazon can alone cost six figures in lost Purchase Orders (POs).
Reviews & Unanswered Questions
View all your global Amazon product reviews and unanswered product questions asked by Amazon shoppers.
Monitoring & enforcing your MAP (Minimum Advertised Price) Policy on Amazon is a time-consuming & daunting task even for those brand manufacturers with considerable resources.
We use a combination of our in-house monitoring software platform and our partner enforcement team’s Amazon expertise to ensure that your brand’s MAP pricing is respected & enforced.
- We monitor all advertised prices on Amazon every 60 minutes 24/7/365
- Complete tracking of Amazon Retail (1P) and all authorized/unauthorized 3P Sellers
- MAP is monitored via our Amazon brand protection software platform.
- Detecting MAP violations is an often pointless activity unless backed by an effective enforcement process
- Our partner’s dedicated team handles all communication with violators and deals directly with Amazon‘s legal departments
What is MAP?
MAP stands for Minimum Advertised Price. It is minimum price at which a given product can be advertised for sale. An important distinction is that the MAP price does not for example affect an eventual in-store sales price.
Can MAP values be specified on Amazon 3P Listings?
Yes. Amazon’s third-party (3P) marketplace system allows an MSRP price to be configured via the back-end admin system – Seller Central.
This results in the message “add to cart to see price” when a third-party seller has specified a sale price below MSRP/MAP.
Will Amazon Retail (1P) respect MAP Policy?
Certain manufacturers will have negotiated Amazon contracts which include MAP Policy provisions. However, the small print will usually provide wriggle room to cover the situation when another Marketplace or large e-commerce site is clearly violating the MAP price.