To get started building a store in seller central. You must first log into your seller central account by going to seller central.amazon.com type in your login and password and complete the two step verification process. Once you log in, you’ll be taken to the seller central dashboard. The navigation menu you’ll see us stores link with a managed stores dropped down here is where you will create a new store or edit an existing store.show more
If you sell on multiple marketplaces and would like to change your location, go to the top of the dashboard and change your country to get started. Click the stores link, and you’ll be taken to the create a store page. Amazon immediately lets you know that you must be a registered brand to create a store.
So if you haven’t completed the brand registry process, stop now and enroll your brand and brand registry. Once done click create store to get started, your brands will all be listed here. And if you don’t see the correct brand name, you’ll need to register that specific brand.