Hierarchy is crucial to the success of your store from the homepage of your store. It should be incredibly obvious where the shopper should focus their attention. First, the content categories should be clearly laid out and easy to navigate. And this example by Oxo, they begin their store with a breakdown of all of their categories.show more
Their titles are clear and the imagery is all consistent. When someone lands on their store, they know people are looking for kitchen accessories, and so they help guide you to exactly what you are looking for. And our second example, Ms. Meyers takes a very different approach to hierarchy. They start this store with content tiles, all about the brand.
They want to ease you into the content by first letting you get to know them. Instead of product shots, they even use illustrations, which visually help you understand the brand and their vibe below the fold is the first time we see products, but they still aren’t the focus of the content. They utilize the majority of the space for product features and more illustrations.
As we scroll down further, we get to the meat of their catalog. Even on their individual category pages, they continue to maintain the theme of brand first product, second, all category pages and for the brand product video.