Amazon Store
Transcription
Our first example is for a well-known tech brand called anchor storefronts are made up of three main components that are consistent across all star front pages. Each page will consist of a header and navigation menu and content, which is the meat of each page. Right off the bat. Anchor does a great job utilizing the header image because they immediately let you know which categories of products they offer.
show moreThe navigation menu is similar to any other website and you have the option to include sub pages with a drop down menu. If you have specific categories you would like to have. Depending on how many categories you have and the character length of each of those categories. You may see this more drop than a menu, which berries some of your content under this menu.
Make sure your best-selling categories are not buried in this Mar drop down menu with the navigation bar. You do not have the option to change the format of the text. So the size font and title capitals are all set by Amazon. Below the navigation bar, we see a beautifully shot lifestyle image that introduces the brand and one of their best selling products.
The image itself is a link to the rest of the products in the same category. We then get a series of products within the category for the above image under that is another category, lifestyle image with consistent use of brand fonts and colors. This is just one of many ways to categorize your storefront and homepage.
As we mentioned earlier, no two storefronts are the same. And so you can truly get creative with how you lay out your content and your listings. As we scroll down further, we can see the incorporation of video right on the homepage. This video is formatted to fit into a square tile, but you can utilize videos in the larger, full with content tiles, as well as we hover our mouse over these other tiles, you can see that they are all clickable links.
These links can go to other pages in your store or to product listings themselves in the footer. We see another type of content where you can include a section for your best-selling product. Amazon will automatically populate the section with your best sellers. This storefront makes use of a couple other features that we would like to highlight scrolling back up to the navigation bar.
We can see the use of a deals page. You’ll notice that the header has now changed to reflect this specific page. Each storefront page gives you the option of adding a custom header banner, but you can always reuse your homepage. Banner. This page uses an exclusive storefront feature called featured deals.
Any deals you have set up on Amazon will automatically be populated into this content block. It’s a powerful way to let shoppers now or products you have on.
Overall anchor does a great job of presenting their brand on their storefront. Their branding is clear and you get a sense of who they are from the lifestyle shots and the use of clean layouts with type they organized their best selling categories. Well on the homepage using proper hierarchy by including products, they are most well-known for right at the top.