Storefronts are available to all Amazon one P first party and three P third party vendors and sellers, or those with an agency relationship with Amazon, for sellers, you must be a registered brand. And so you’re required to go through Amazon’s brand registry process.show more
In order to enroll in brand registry, you’ll need to register a trademark that appears on your products or packaging, the ability to verify yourself as the rights owner or the authorized agent for the trademark and an Amazon account for vendors and agencies, you must have an advertising console account in order to set up a store.
This can be through vendor central or through Amazon marketing services. Also known as AMS storefronts are completely free. And if you have multiple brands, you can create separate and unique storefronts for each individual brand.