There are many reasons that started an Amazon store since it is a free tool that comes with being a vendor, a seller on Amazon, the barrier to entry is low. We have the still the main reasons you would want to start an Amazon store into a few key points first and arguably most importantly stores provide a shopping experience that features solely your listed.show more
Unlike normal product listing pages, which are filled with distractions and ways to leave your listing storefronts are exclusively made up a year content. In fact, the only way to leave your store is your Amazon’s header, which disappears as soon as you scroll below the fold, this creates an immersive experience for shoppers, where you can fully display your brand, just like on your own website.
Second, Storefronts allowed to utilize large high definition, video content tiles, nowhere else on Amazon, can you create a video that previews so large creating custom thumbnails as a powerful tool to get people interested in a product, a feature or your brand story video is highly engaging and a great way to draw people into the store.So you will often see video right on the homepage.
Third, storefronts allow you to create dedicated pages for specific product lines. If you have a large catalog of products, it is incredibly beneficial to be able to categorize your products in a way that is helpful for shoppers to guide them to what they’re looking for.You can easily create sub pages to further categorize your product line. Creating dedicated pages for products allows you to come find listings, images, video, and text to essentially create a landing page strictly for your products.
Fourth, the creation of custom URLs creating custom URLs allows you to capitalize on both internal and external traffic. You can now use your Amazon store link on your Amazon marketing campaigns in online campaigns, outside of Amazon, such as Google and email, or you can share them on your brand social media.
Fifth , and finally storefronts allow you to develop brand equity and loyalty with product listings. You’re trying to cram as much information in the most succinct way as possible.
There’s not much room to showcase your brand. Here’s where storefronts come in. The stores, you get much more breathing room. This is your dedicated space. And so you can truly show off your brand’s identity. Feel free to share your brand values, your mission statement, and your brand story. Use this space to bridge the gap between your brand outside of Amazon and your brand on Amazon.