Black Friday and Cyber Monday Strategies
Since adverts drive almost 40% of all cyber week sales. It’s a good idea to nail down your advertising strategy now that you know how to structure your PPC campaigns. Let’s also take a look at an Amazon advertising holiday exclusive cyber week lightning deal. Lightning deals are flash sales of I eligible products that appear prominently throughout Amazon for a limited time.show more
Usually around four hours, the highly visible placement, substantial discount and limited availability make lightning deals very attractive for shoppers and advertisers alike. And surprisingly, this promotion comes at a price, especially during the holidays. Submitting a lightning deal doesn’t mean that your promotion will automatically appear with the help of an algorithm.
Amazon determines the best deals out of the pool of submitted advertisements and ranks them accordingly to the likelihood of which will drive the most sales. Deals with the best price, quantity and inventory are then awarded the best time and position on Amazon with a bumper spend of around $5.8 billion predicted throughout the whole of black Friday week.
Amazon sellers can’t help, but notice that there lies a huge number of potential customers. It goes by saying that some items we may repeat here in this video when giving you some ideas on how to make the most of black Friday and cyber Monday, but with good reason, You should already have your Amazon stock lined up and ready to go at this stage.
So now is the time to actively market and promote your upcoming black Friday deals, build anticipation and let your potential customers know what they can expect by blasting your email list. Using unique and attention, grabbing subject lines, utilize your social media accounts and whip your subscribers and followers up into a frenzy as you tempt them with exciting limited time deals.
During the black Friday and cyber Monday period, every Amazon buyer subconscious will be telling them one thing only everything online is on sale. So it stands to reason that you are not going to be a popular seller. If you offer a fantastic deal and then add an extra delivery charge on top.
Free shipping is the way to go. This combined with a legitimate unmissable deal that you don’t offer during any other period will make your great deals look even greater and will ensure you supercharge your sales. If you have multiple products listed on Amazon that compliment each other, then now is the time to gather them into an attractive bundle so that you are offering a one off combo deal to buyers.
By offering relevant products together for a percentage discount, you have the perfect opportunity to grab the attention of buyers with something, a little different, which encourages them to purchase on black Friday week. There is going to be a lot of sales happening and a lot of new sellers who usually drive the price down are going to sell out, stay strong and keep your price at a higher price until the day.
And then if you want to lower your minimums, you are likely to reap the higher profits. The most important advice about seasonal events such as black Friday week is to look at past years. This tip links in with the previous tip in that if you do this tip, you will know around what price the items can reach, come black Friday.
And so even if they’re maybe not profitable, now they may be on that week. You don’t want to get to the end of black Friday. Having had everything sell out on the first day and you haven’t had time to buy more and get it into Amazon and have therefore lost a huge amount of money. Don’t be scared to go deep on inventory again, do your research and have a look at sales from the years before and go deep on items.
So what if you have a few left at the end of it, they will sell include holiday related search terms. While you don’t want to take up space all year with terms that pertain to winter holidays, you should add them to gain traction in the search results. If you’re selling kitchen appliances, as an example, include general phrases, such as black Friday deals, cyber Monday deals, Christmas gifts under eggs dollars, Hanukah gifts, or him or her cooking gifts and gifts for cooks, but also drill down to be more specific with terms, including kitchen gifts, kitchen gift ideas, and others.
Even though these won’t get as much traffic as broader terms. The conversion rates are typically higher as the keyword get more targeted. Amazon does not encourage the use of words such as deal or sale. If you want to go strictly by Amazon’s terms of service, leave out these words and stick with black Friday inside Monday, insert keywords throughout your listing.
While it is easier to toss a few holiday related keywords and phrases into the search terms field you’ll gain more ground. If you place them throughout your listing, choose the number one holiday term you want to rank for and add it to your title. Pick one or two others and add one holiday key phrase per bullet point.
Sprinkle a couple in your product description and the risk can be inserted into the search terms field, provided you have room, take it slow, and don’t get too carried away. Starting now into one keyword into your listing wait. Watch to see what the impact is. If all goes well, continue with the next keyword, wait, continue, etc.
Do not reoptimize the entire listing of the focus on holiday terms that would likely cause issues. Remember that after holiday stopping dies down, remove black Friday cyber Monday, and any other gift related terms, you do not want to keep tuck holiday related keywords into the other backend fields.
No room in your title, bullet points or search terms fields for holiday keywords, try adding them to the subject matter target audience and or intended use fields. While these don’t carry the same amount of weight as the title of search terms fields, they might give you enough of a bump to rank a bit higher.
And during the fourth quarter, every advantage helps the holiday time is a crucial time to keep your prices competitive. When a competitor sell out, you want to raise prices and maximize your profit margins.