Conversion focused copy-writing
Finding out what sets your brand apart from the competition is essential, especially on Amazon, where depending on your product and category competition can be fierce in order to position your brand better on Amazon. It can be helpful to think through the following.show more
First, to find your idea. Why should this exist? Second, define your target. Who needs this specifically? Third, define their needs. Why should they care? And fourth, define yourself. Why should they buy it from me. With that in mind, let’s walk through some brands on Amazon that found their uniqueness and presented it with pure precision.
There are many toothpaste brands on Amazon. So what sets the brand Sensodyne apart from their competition? Let’s go back to our original questions and define your idea. Why should this exist. To present a toothpaste to the customer market that offers fast dental pain relief for those suffering, with dental sensitivity, define your target who needs this specifically for consumers who are suffering dental pain caused by sensitivity.
To find their needs. Why should they care for a great USP to work? You need to remind yourself of the importance of focusing on the customer’s needs. And in this case, the need is toothpaste for sensitive teeth to find yourself why should they buy it from me? Because they are the number one dentist recommended brand of toothpaste for sensitive teeth.
Fitbit has created an amazing first impression of what their brand truly represents. Let’s go back to our questions and define your idea. Why should this exist? Wearable technology that motivates people to get moving and get fit. Define your target. Who needs this specifically individuals who are inactive and need motivation, those wanting to get in shape as well as athletic individuals who are looking to track their data, the fine their needs.
Why should they care? The customer needs a functional, easy and stylists way to help motivate and track their fitness progress. And lastly to find yourself, why should they buy it from me? Because they have created heavily branded content and copy. That gives the impression of Fitbit being a global brand and market leader in fitness trackers.
Even if a customer never heard of the brand Fitbit, this Amazon store gives a big impression that promotes trust and unparalleled quality.