Is title the same thing as product name? Yes.
What if my brand name contains a prohibited character, such as !, ©, ™, or ®?Ensure that your brand name is entered in the brand name field. If it contains a prohibited character, that character will be exempt from title requirements. Our aim is to keep titles free from characters such as !, ©, ™, or ®, but they may appear in the brand byline that appears on detail pages and in search results.
Does Amazon automatically put a brand name at the start of my title, or do I need to do that myself? We recommend that you begin a title with the product’s brand name in addition to ensuring the brand name field is populated. We have systems in place to add the brand name to the beginning of the title if it is missing, but providing it in the title ensures that it won’t be omitted due to unexpected issues.
What if my product doesn’t have a brand name? If your product is a generic brand with no brand name, you don’t need to state a brand name in its title. Instead, enter the word “generic” in the brand name field.
Are sellers notified in advance that their listings will be suppressed?
No, not at this time.
How do I know if my listings have been suppressed? Go to the Manage Inventory page and click Suppressed to see your suppressed listings.
What if another seller’s title violates the title requirements and causes a product that I’m also selling to become unsearchable? You can contact Seller Support to request a title correction if the other seller has not corrected it.
Do brand-registered products have the same title requirements? Yes.
Are title requirements the same for Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Merchant Fulfillment Network (MFN)? Yes. Title requirements are the same across FBA, SFP, and MFN.
Are model numbers recommended in titles? Refer to your category style guide. We recommend that model numbers should appear in titles for some categories, but not all of them.
Why don’t title requirements apply to media products? We don’t want to prohibit characters that might legitimately be part of a media product’s title. For example, book and movie titles commonly contain these characters.