GOAL

In this module we will be taking a deep dive into the following subjects:

Fundamentals of Amazon content

What are Amazon Variations?

We will break down what are Amazon variations and how they impact the shopping experience.

Fundamentals of Amazon content

Best Practices for Variations

Learn our favorite techniques for creating variations that improve sales.

Fundamentals of Amazon content

Poor Variations and How to Avoid Them

Understand what makes a good versus a bad variation as well as the potential cost of bad variations.

Fundamentals of Amazon content

Advantages of Variations

Learn about all the reasons why you should put time and effort into your variation structure.

After Finishing this Module

You will be able to:

• Understand what are Amazon variations;
• Differentiate between good and bad variations;
• Create variations in Vendor and Seller Central;
• Understand the importance of swatches.