Fundamentals of Amazon content

1. An introduction to content for Vendors & Sellers
 4 Topics | 1 Quiz
GOAL
Course objectives and opening remarks
Panorama view, the backbone of Amazon Content
Cheat Sheet
Revisions Questions
2.Research before you begin
 7 Topics | 1 Quiz
GOAL
Look at your current listing with a critical eye
Prioritize, gather your best selling points
Mining your reviews and FAQs for patterns
Analyze your competitors
Painting a Story
Cheat Sheet
Revisions questions
3.Case Studies
 7 Topics | 1 Quiz
GOAL
Beauty Example
Looking to Amazon Brands for Trends
Sports and Outdoor Example
Clothing Example
Health & Household Example
Room for Improvement
Revisions Questions
4. Product images from a technical perspective
 12 Topics | 1 Quiz
GOAL
IMAGE TYPES
Standard Images
360 Degree Images
IMAGE REQUIREMENTS
Product Images: minimum number
Main product image: requirements
Supporting product images: requirements
UPDATING IMAGES
Updating Images in Vendor Central
Updating images in Seller Central
Cheat Sheet
REVISIONS QUESTIONS
5.Video that will win shoppers
 8 Topics | 1 Quiz
GOAL
What to include in your video
What not to include in your video, against Amazons guidelines
VIDEO REQUIREMENTS
Format & content requirements
UPDATING VIDEOS
Updating videos via Seller Central
Cheat Sheet
Revisions Questions
6. Product variations, a closer look
 13 Topics | 1 Quiz
GOAL
What are Amazon variations?
Fundamentals of a variation relationship
Best practices for creating variations
Poor variations and how to avoid them
Advantages of variations – do variation listings increase sales?
How to maximize the impact of color swatches
Variation themes
SELLER CENTRAL
How do I create variations for my product listing?
VENDOR CENTRAL
How do I create variations for my product listing
Cheat Sheet
REVISIONS QUESTIONS
7. Style guides
 4 Topics | 1 Quiz
GOAL
Intro to style guides
Generating style guides via SC
Cheat Sheet: Style guides
REVISIONS QUESTIONS
8. Industry techniques that will give you the edge over competitors
 8 Topics | 1 Quiz
GOAL
Lifestyle imagery, closing the imagination gap
Image call-outs, telling a story
Charts, the nitty gritty
Perspective, showing scale
Video
Win the search battle with persuasive images
Cheat Sheet
REVISIONS QUESTIONS
9. Course Assessment Exam
 1 Topic | 1 Quiz
GOAL
Amazon Core Content Exam
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What are Amazon variations?

Fundamentals of Amazon content 6. Product variations, a closer look What are Amazon variations?
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