Fundamental of Amazon content
I hear you ask what our color swatches, what have they got to do with listing variations? What comes to mind when you think of color swatches renovating your home, most likely the tiny swatches of fabric for your new carpet or drapes you have required along with paint, swatches, all use to render an idea in your mind.
A visualization of what they will look like in real life at a grander scale. Well, this image isn’t too far from what we were talking about in terms of variation, swatches on an Amazon listing, let’s dive in and take a look at a wonderful example of variation swatches on Amazon. These were originally all individual separate listings, but we pulled them together and created variations under color.
But we did not stop there. We created color swatches for each variation. You can see them here. Each swatch as representation of the design on the bracelet. Shoppers are instantly wowed, visually it’s dynamic and creates instant appeal. Now let’s look at the same brand, but with color swatch. In this case, we have not created an uploaded swatch images.
Instead, Amazon automatically uses the main listing image in the variation buttons. So which listing do you think converts better? I hear you say the first and you would be correct the listing with the swatch images converts far better than the latter. Last thing with that.
Here’s some tips for when you go to create your own variation swatches. One, you want to make sure that you create swatches that cover the entire area of the button provided you do not want any white space above, below, or to either side of your swatch. To most swatch images should be created in a square shape in the size of 1000 by 1000 pixels.
Three, there are some cases like in this example where the bunch shape is unusually a rectangle, you will have to take this into account when creating your own swatches and this case, we created swatches in this size. And as you can see, there’s no white space for maximum impact. Four, we created a representation of each bracelet strap.
We did not take a clip from a photo of the bands, which you can do if you have no other option, if possible, this is the route to follow. It is the most professional and dynamic option. Five, sometimes simple color swatches for solid colors like red, yellow, and blue are all that are needed.