Fundamental of Amazon content
If he used variations correctly, the answer is yes, variations can help increase sales. During this video, we will tell you why you should consider using variations and why they help a conversions and sales. One, customer experience. Variations streamline the customer experience by offering a variety of choices on the same listing.show more
This improves conversion rates increases the number of units per transaction and pulls your reviews together on one listing variations, create an easier buyer experience, allowing the customer to see all product options on one page. Instead of having to browse to see all the variations of the same product spread across different pages.
Every time our browser clicks off your listing is another chance for you to lose them and ultimately the sale. So having all the options on one page, negates the need to leave that page, thus increasing the chances of the browser, seeing something they like and making this. It’s easier to buy a dress when you can see all the size options and color options on the same beetle page, rather than having to search for your specific size and color, a word of caution at the other end of the spectrum.
If you use incorrectly variations can cause confusion for the buyer, they can result in the buyer purchasing the wrong item. Or misunderstanding what they are purchasing. For example, if your detailed page says that the variations differ by color, but they actually differ by color and quantity. The customer may expect to receive a different quantity than they ordered.
This will then lead to all sorts of problems negative feedback, A Z claims, returns and so fourth when adding a variation to your product listing really think about it. We suggest taking pen to paper and drawing out the listing, at least for the first few times, until you become accustomed to structuring your listings, put yourself in the place of the customer and determine if the listing is crystal clear.
No confusion whatsoever should be present. Two, aggregates feedback and reviews when merging, cause this thing likes things through reviews can become merged. It is based on category. In some categories, the reviews will merge automatically and you merged together a certain listings. You may also need to contact seller support to get the reviews merged.
And unfortunately, we’re also seeing that in some categories, Amazon is refusing to aggregate the reviews. So what does that mean for your brand? That’s pretend you have an existing product listing with a single ASEN without any variations. And the product has 105 star reviews. You also have some similar products with only a handful of reviews on each of their listings.
Well, you can merge the listings, create variations and merge the reviews. Suddenly your poor sellers, perhaps due to only having a few reviews are now showing 205 star reviews, a larger number of reviews, foods, algorithm optimization, and customer conversion. Let’s look at this MK watch listing. Is it better to have these watches listed individually with the reviews all separated or as a better to list him with color variations?
Just like here. Definitely here. Now let’s work through an example for the same brand where a variation has not been created. We can see on the search results 176 reviews, 111 reviews and 38 reviews, but would it make sense? Would it cause confusion to the shopper? Or would it enhance the shopper’s experience and help with SEO and the ability to win the buy box, potentially the ladder, the next line of reasoning, once you conclude include variations are a good idea is to determine how you would merge them.
These are all the same Bradshaw, M K watches, but they have two differences, the size of the face of the watch and their color. Based on this categories, variation theme, the variations would be size and color. If these listings were merged and variations created, you would have one listing with a total of 325 reviews, a definite boost to algorithm optimization and thus conversions and sales.