Fundamental of Amazon content
You wouldn’t be doing your due diligence. If you weren’t up to date with what your competitors are doing on Amazon, take a look at your biggest competitors. What are they doing? Well? What are their customers saying about their products that you could say about. There are a lot of things to unpack when looking at a competitor, but it is important to frame your analysis in order to be the most productive, go into this exercise with a mindset of how can I make my content better than theirs.
What you shouldn’t do is simply copy their exact techniques. If your competitors are using color images with icons SQLs. How can I use call-outs and an even more visually interesting way.