Fundamental of Amazon content
After we have done all the research and found the gaps in our current listing, it is time to organize an outline for our content. What is the number, one thing you want people to know about your product? What gets people the most excited? What feature or benefit you have that nobody else can. Try to pare down your selling points to five to seven, to save room for the main image and a video.show more
If you have one, once you have your list, try and rank them. In terms of importance, this process allows you to craft your listing images with their goals first, instead of just trying to use your existing images to fit your new goals.
And this example for an espresso machine, they begin their story by telling you all the things you can make with their particular coffee machine. This is crucial front of mine information that the shopper needs to get to get excited about the product. Then they go into the more detailed features.
Lastly, they provide two images that deal with scale saving the lifestyle images for the end. The sequence of information is clear and effective and gives you a full picture of what this product is capable of.