Losing Amazon’s Buy Box
Listing issues. Well, let’s see what can cause Amazon to withdraw your product specifically from the buy box eligibility, suppressed listings, incomplete listings, non-compliant listings, listing errors and product authenticity. A suppressed listing is a product listing that Amazon has suppressed for any of a number of reasons.show more
Amazon will hide or suppress from search and browse non-media listings that do not meet certain standards or incomplete. That is they have information missing in any of the required fields for a listing. This means that a customer will not be able to find your listing in a search. If your listing is suppressed.
Images that do not meet the product image requirements will be suppressed. Amazon will suppress a listing from search and browse until you provide complete and valid product information for that listing, Amazon will also suppress listings without an EAM or UPC for certain categories. These requirements also apply to listings with variations.
For example, if a listing has different sizes. Its parents skew and child skews for each size, must meet all requirements and have completed all required fields for that category. Needless to say no product appearing on Amazon, no winning the buy box and incomplete listing is one that needs to be fixed.
It is missing information for whatever fields are required for that product, such as E UPC product title, product features, and benefit. Product description, weights, dimensions, images, etc. Usually these listings are treated the same way suppressed listings. They are removed from Amazon’s page. And again, no product on Amazon, no winning the buy box.
A non compliant listing means that there are some documentation or certification that Amazon needs from you in order to make your product valid to sell on Amazon itself. These are usually testing certifications for batteries included in your product or mechanical certifications or hazmat documents, etc.
Again, Amazon will take your product system down off of their site until you have sent in the documents they’re required in order to sell your product in the marketplaces you have chosen to sell your product in. Listing errors can be anything from the wrong brand name in your product title. Incomplete information, the wrong image used for the main image, wrong product descriptions, etc, find out what the problem is from Amazon.
If you can’t see it on your seller or vendor central accounts and fix it, Pronto, Amazon will keep your product hidden from searches until we fix the errors to learn how to fix any of their above listing issues. Check out our vendor central catalog management course or master managing a seller central catalog course and finally product authenticity.
Amazon will sometimes suppress the buy box instead of removing the product listing from their website while their review authenticity complaints received from customers, such as complaints about falsely labeled denim gene, such as example. Amazon will want to check out that there isn’t a problem with the available inventory of this product from all seller.
If there is a sudden overflow of complaints, this may slow down sales of the item during this inspection period. If you are selling authentic product on Amazon, there really isn’t much you can do beyond reaching out to the customer and Amazon, the complaints may be coming from sales, by competing seller, offering the same listing.
You may very well get caught up in a situation similar to this that you had nothing to do it. One more thing that could potentially make you lose the buy box. Amazon doesn’t have that product in their fulfillment center on top selling items that Amazon has been selling recently of stock they’ve purchased from vendors through vendor central.
Remember when Amazon buys products from vendors, they then own the products and obviously want to beat everyone else by getting the sale. We have seen situations where Amazon will remove the buy box for all seller until they have the product back and stock in their warehouses. Crazy right? However, unlike the usual situation where Amazon itself may be temporarily out of stock in this situation, the brand itself has usually told Amazon that no longer wants to wholesale the product to them.
In response, Amazon basically retaliates and removes the buy box together. So, if you are the brand selling your product to Amazon, and you’re about to discontinue selling something to Amazon, rather, don’t tell them that it’s probably better for everyone to list the item and vendor central as temporarily out of stock.
Sadly, if you’re a third party seller selling the same product on Amazon, there’s not much you can do. You just end up being collateral damage in the feud between Amazon and the brand.