Losing Amazon’s Buy Box
We bet you didn’t realize that sales volume plays a part in whether you lose the buy box or not sad to say, but it is true. You could have the lowest pricing on and off of Amazon for your product. The product is prime eligible and the listing has never looked more compete or devastatingly fantastic.show more
But you’ve only sold like a dozen of this product in the last year. Amazon does not rate that at all, and it falls terribly short of whatever threshold they have for your product in order to even be eligible for the buy box. And while we are discussing sales at all, we might as well mention that your accelerating also plays a significant part in whether you win or lose the buy box.
When you, as the seller on a product listing has performance issues and you’re trailing a 30 day seller ratings drop below 90% or similar, you will often lose your buy box eligibility. If you have the only offer on the listing, such as a brand selling its own product, then your product listing will also lose its buy box.
So always ensure that all of your recent seller ratings are legitimate seller ratings and not product related ratings or FBA related issues. If the issues are not related to your shipping or customer service, such as negative customer feedback on the actual product or FBAs shipping performance. File a seller support ticket to challenge the feedback.
Potentially it’ll be struck from your account and hence from your trailing 30 day seller ratings, average removal of bad seller ratings can help drive up your average seller rating and move you back into buy box eligibility. If you are the brand itself and all of the sellers on one of your Amazon product listings are not eligible due to their seller rating or performance issues.
It’s likely time to find some more highly performing sellers to represent your products on Amazon. Reviewing your sellers on Amazon periodically is a good idea. So don’t be shy to set your seller straight with better listings, better marketing tools. Better everything really for their listings. So their ratings help keep the buy box on the product page based on our research and our understanding when two or more sellers are selling at the same price, better sales volume, and better seller rating stand a better chance of getting the buy box.
Or if the seller’s ratings and sales volumes are practically equivalent, the sellers will end up sharing the buy box throughout the day. For example, one seller gets the buy box for four hours and the next seller gets the next four hours, etc. Be sure to check out our course on product reviews, seller feedback, and customer questions. For more information on seller ratings.