Lightning Deals or Best Deals – Part 2

When you enter your promotion details, do not check the box. If you prefer to pay per unit sold, Amazon may place purchase orders up to the maximum unit quantity for the promotion at the reduced cost price you offer. If Amazon successfully cuts the purchase orders. You will be unable to edit the promotion after approval.

If Amazon decides not to cut a purchase order, you will pay them the funding for all units sold by them during the promotion. The funding type is confirmed on the promotions detail page after Amazon approves the promotion notes, that if you want to remove a product from the promotion, which is a different product to promote.

Select cancel this product. Multiple vendors may supply the promotional products to Amazon and Amazon may fill full orders with unit sourced from other vendors for the promotion. You must pay Amazon the per unit funding for all units sold under the promotion, including any unit sourced from other vendors, unless Amazon chooses to purchase units at a reduced cost price.

To increase the chance of Amazon placing purchase orders from you to prepare for the deal opt into offering a temporarily discounted product cost for promotional purchase orders. Amazon only runs promotions. If the offer to customers is attractive enough, Amazon always sets its retail prices completely independently.

They generally aim to pass the full discount offered by you to the consumers. For example, if the price at the time, the promotion is created is a $100 tax exclusive and you provide per unit funding of $20 tax exclusive. Amazon would generally expect the promotional price to be $80 plus tax. Although this remains at Amazon’s sole discretion.