Optimizing Content for Mobile Shopping
Just like on desktop, the product description on mobile displays as a paragraph, while product descriptions allow you to use up to 2000 characters, you really can’t expect someone to read a long paragraph of text on a mobile device, unless they’re already almost positive that they will buy. In order to write a successful product description.show more
The key for success is to write with the goal of scanability for reading the attention span of mobile users is short and scrolling makes information easy to skip. So make it easy for shoppers to breeze through your listing. This example for a Toshiba external hard drive shows us what not to. The product description fills the entire screen with one big text block, while you could never expect someone to read this whole paragraph, it is scanable.
The use of numbers in their product description, help the reader pick up key pieces of information, which is a good technique for improving scanability.