Optimizing Content for Mobile Shopping
Product descriptions have a slightly new location when it comes to mobile. Let’s look at an example for a coffee bean scale. And an important thing to note is that the location of the product description differs between the Amazon app and viewing Amazon on a browser. On desktop view, the product description is directly underneath the compare with similar items section, which is underneath the plus content.show more
Now we are looking at Amazon on the browser when we view the same listing on mobile, we can see that the positions of the compare with similar items and the a plus have switched. Now the product description is directly underneath the a plus content. Next, we are looking at the same listing on the Amazon app here.
The product description is located underneath the buy box, but it is truncated on the mobile app. We see a section called about this item with a C more dropdown. Here are where the bullet points are located in the mobile app underneath the bullets is the product description. This is an unfortunate new home for the product description because it automatically gets truncated on the mobile app. Thus, making it very easy to skip.