How to Create a Coupon

When the SKU appears below the search option, click the button to the right of it that says, add to coupon. The products you added to your coupon will move to the right hand side of the screen. If there are any variations you would like to exclude from the coupon, click manage variations in the related products box.

Find the variation you would like to remove and click remove. You can also click the remove button to the right of the ASINs you have selected. Should you wish to remove them from the coupon.

You can add up to 50 ASINs per coupon to help provide a better customer experience. Select products within the same sub-category, price level, or product group. For the products where you are winning the buy box, your coupon offer will be more visible throughout the site. When you finish selecting the products you would like to add, click the continue to next step button at the top right side of the page. On the following page, choose whether you would like to offer a monetary value discount or a percentage discount, and type in your discount offer.

It is important to note that coupons will be combined with discounts from other promotions that are running at the same time, including lightning deals, promotions, sale price, business price, and giveaway. For example, if a lightning deal offers a 25% discount on a $150 ASIN, and that same ASIN also has a 5% off coupon running at the same time.

The 5% off discount from the coupon will combine with the 25% discount from the lightning deal. This will result in a total discount of $45 or 30% off this ASIN.

Below this option, you can either opt to limit your redemptions for this coupon by ticking the box alongside the text. Yes, limit redemption to one per customer. Or allow for multiple redemptions by taking the box alongside the text. No, allow my coupon to be redeemed multiple times by the same customer.

On the right of the page, put in your budget for this coupon offer. Knowing that the minimum budget allowed for a coupon offer is a $100. The budget you set for your coupon will be shared among the following costs, the USD equivalent of the discount you are offering to customer. And redemption fees, which are currently 60 US cents for every redemption charged by Amazon.

For example, let’s say you are offering a $5 coupon on a $20 product. The first day your coupon becomes active. 20 customers redeem the coupon that is via coupon eligible product after clipping the coupon. Your cost regarding these transactions will be calculated as follows, your $5 coupon multiplied by the 20 redemptions or clips, which totals a hundred dollars plus the 60 cents redemption fee multiplied by the 20 redemptions or clips, which totals $12.

So your a $100 plus your $12 means that your budget will be depleted by $112 the following day as a result of this custom activity on your coupon. Amazon takes your coupon offline once your budget has been used up by 80%. Given this information, it is therefore better to run a budget efficiently as per the following recommendation.

An efficient budget covers the cost of the customer demand that your coupon generates for the duration that you set. For example, if a product is selling an average of 10 units per day without a coupon, and you want to run a $5 off coupon for 10 days for this product. The minimum budget you should set should be the number of days multiplied by the number of average daily units multiplied by the discount amount, plus the redemption fee.

So in this example, that will be 10 days multiplied by 10 average daily units multiplied by $5 and 60 cents. So $560 should be your minimum budget. Avoid creating low budgets such as less than $500 for deep discount Coupons, such as 80% off or $35 off. Low budgets for high discounts will cause your budget to expire rapidly in a couple of hours.

As a result, only a handful of customers will be able to see and interact with your coupon. Once you have set your budget, click the continue to Next step button in the top right hand corner. On the next page, type in your product title, making notes of the title guidelines link alongside the text box.

The coupon title is what customers will see under the coupon image when they browse through coupons on the coupon’s homepage. For a standard customer experience across coupons, Amazon automatically generates the first three words of your coupon title based on the discount you entered. For example, here is save 15% on.

All you have to do is define the products that the savings will apply too. For example, if you added different sizes and types of paddle boards to your coupon, your coupon title can be save 15% on paddle boards. Remember that Entering a fence of words, discount percentage. Or referring to events such as Prime Day or Black Friday in coupon titles are prohibited.

Failure to comply with these rules may result in your coupon being deactivated by Amazon. Once you have completed your title, select your target customers below. If you so wish, on the right side of the page, select a duration for your coupon anywhere between one and 90 days by choosing the start and end dates in the relevant dropdown options.

The earliest a coupon can go live is six hours after creation coupons created with the same day start date will require at least six hours for Amazon’s system to run a number of validation rules on your coupon to make sure it offers a good value to customers. Amazon currently does not allow the creation of coupons more than one month in advance.

That is the start date of a coupon cannot be more than one month from the day of creation. Once you are done scheduling your coupon, click the continue to next step button. On the following page, you can review your coupon. Should you wish to edit anything on your coupon before submitting it, select any of the tabs at the top of the page.

That is search and add products, budget and discount or schedule and target to make any necessary changes. Remembering to click the continue to next step button on each page until you get back to your review and submit tab. If you are happy with your coupon offer, you can click the submit coupon button in the top right side of the page.